Diploma IN HOTEL MANAGEMENT (DHM) SECOND YEAR ( M-DHM-Q1020 )

Syllabus

Introduction to Hotel and Hospitality Industry: Overview of the hotel and hospitality industry, Types of hotels and accommodations, Hospitality industry structure and segments, Evolution of the hospitality industry, Key players in the global hospitality market, The role of service in the hospitality industry, Trends and challenges in the hospitality industry, Introduction to tourism and travel, Understanding guest needs and expectations, Career opportunities in the hospitality industry.

Hotel Operations and Management: Front office operations and guest services, Housekeeping and maintenance management, Food and beverage management, Room division and revenue management, Understanding hotel operations workflow, Role of hotel managers and supervisors, Guest satisfaction and customer service, Hotel security and safety protocols, Managing guest complaints and feedback, Introduction to property management systems (PMS).

Financial Management in Hotel Business: Introduction to hotel financial management, Budgeting and forecasting for hotels, Financial statements and their analysis, Revenue and expense management in hotels, Profitability and cost control in hospitality, Pricing strategies and yield management, Accounting systems in hotels, Financial audits and reporting, Understanding hotel tax regulations, Key financial performance indicators (KPIs).

Marketing and Sales in Hospitality: Hotel marketing strategies and concepts, Branding and positioning in hospitality, Online marketing and social media for hotels, Public relations and reputation management, Sales and marketing team structure, Market segmentation and targeting, Sales techniques for hotel rooms and services, Event planning and management, Distribution channels and online travel agents (OTAs), Measuring marketing performance and ROI.

Human Resource Management in Hospitality: Overview of human resource management in hospitality, Staffing and recruitment in hotels, Training and development for hospitality employees, Employee motivation and performance management, Labor laws and regulations in the hospitality industry, Managing diversity and inclusivity in the workplace, Leadership and team building in hospitality, Conflict resolution and negotiation skills, Health and safety regulations for staff, Creating a positive workplace culture in hotels.

Customer Service and Quality Management: Principles of customer service in hospitality, Building customer loyalty and retention, Understanding guest expectations and behavior, Service quality standards in the hotel industry, Complaint handling and problem-solving techniques, Managing customer feedback and reviews, Developing a customer-centric culture, Role of technology in enhancing customer experience, Measuring and improving service quality, Hospitality industry certifications and quality assurance programs.

Eligibility: candidates should have completed their 10TH