Advance Diploma IN RETAIL MANAGEMENT ( M-ADRM-Q1041 )

An Advanced Diploma in Retail Management is a specialized program that focuses on providing students with the skills, knowledge, and practical experience needed to manage retail operations effectively. This diploma is designed for individuals who want to pursue careers in the retail industry, whether in store management, merchandising, sales, or supply chain management.

Syllabus

Brand Management: Introduction, basics of branding, characteristics of a brand, brands and products, benefits of a strong brand, value of brands, the importance of brand planning, the importance of a brand, the brand-customer relationship, the consumer mindset, the concept of customer-based brand equity, the elements of the brand management process.

Consumer Behavior: Introduction, effects of consumer involvement, levels of consumer decision making, consumer behavior and marketing strategies, consumer behavior and marketing research, basic structure of buying behavior.

Sales Management: Introduction, objectives, elements of sales of management, relevant situation for personal selling, diversity of selling situations, sources of recruitment, method of improving sales-force productivity, requirements of a good sales compensation plan, types of sales meetings, approaches of designing territories.

Strategic Marketing: Introduction, strategic marketing puts customer value at the core, the strategy, bringing strategy and marketing together: the plan, implementation and strategic choice, conditions for good strategic options, segmentation, targeting & positioning.

Retail Environment: Retail management, retail marketing, trends in retailing, retail organizations, types of retailers, importance of location decision, types of store locations, location assessment, challenges to retail development in India, evolution of global retailing, challenges of global retailing, factor affecting the success of a global retailing strategy.

Business Statistics: Characteristics of statistics, scope of statistics, classification of statistics, importance of statistics, functions statistics, limitations of statistics, significance of measures of central tendency.

Completion of 10+2 (higher Secondary) or equivalent